A picture is worth a thousand words, but when it comes to real estate photography, it could be worth a thousand dollars.
Buyers who peruse online listings spend 60% of their time looking at the photographs, as opposed to 20% actually reading the listing. The same goes for renters, so if you're going to appeal to the best candidates, you'd better have awesome photos for your rental listing.
In this post, we're going to tell you 5 reasons to invest in professional real estate photography. Everyone's got a camera in their pocket these days, but keep reading and you'll see that there's no substitute for a professional shot from a trained eye.
1. Creating a First Impression
You want to create a good first impression for your potential tenants. Professionalism is important for any real estate transaction, whether it's a home buyer or a renter. High-quality photography will portray your rental in the best possible light.
This means getting the right angles, the correct lighting, and making sure there's complete transparency with the advertisement. Your photos shouldn't try to hide anything.
2. Attract the Best Tenants
Good real estate photos make it much easier for your property manager to attract great tenants with an online listing. 65% of Miamians are living in rentals, so the market is huge. Being able to make your ad stand out from the crowd is absolutely essential because that's how people look for apartments.
A good property manager with an experienced eye for photography will understand exactly what needs to be done to attract attention.
3. Cost Effective
If you think about what you need to create great rental photos, it's actually more cost-effective to hire a professional. Although smartphone cameras are better than ever, there's still a large gap between an iPhone and a professional setup.
There's also the editing side of things. A professional photographer will have photo editing software that'll perfect the listing photographs. It's cheaper and easier to hire a professional.
4. Multi-Purpose Photos
When it comes to real estate marketing, you have to think about the visual nature of internet marketing these days. It's not just listings sites anymore, you have to use social media and YouTube to showcase your rentals.
Having professional photos will help you stand out on every platform. You'll be able to request photos that are formatted for any and every purpose.
5. Drone Footage
Drone footage has taken the world of real estate listings by storm in the last few years. It's not enough to have dozens of perfect photos anymore. Renters expect to see drone footage of the entire property - interior and exterior - as well as the neighborhood it's in.
Unless you want to rent a drone and learn how to use it, it's in your best interest to hire a professional service to create the footage for you.
Get the Best Real Estate Photography
Good real estate photography is how you properly market your rental property. With a professional at the helm, you'll experience all of these benefits, which will lead to you filling your vacancies faster and with the best tenants.
To get the best real estate photography, marketing, and management, contact us at Pristine Property Management. We're Miami's premier full-service property manager, so let us help you maximize your property investment.